Who I Am
I’m Christine and I’m a multilingual Communications Strategist and Senior Copywriter. I’ve worked for some of the best known brands in the world and applied my expertise in TOV and brand development across the UK as well as in Germany. I love bringing ideas to life through compelling copy and engaging content and have a proven track record of delivering integral campaigns.
What I’m very good at
Communication is my thing (but there’s more)
I’m a highly strategic thinker who can define an overarching content strategy across all communication channels and increase search effectiveness and traffic to site. With a commercial focus and a strong understanding of the principles of digital business development I use data and research to evaluate the impact of content.
As a manager I’m known for developing and coaching my teams to increase their impact, develop their strengths and grow their careers. I communicate effectively and achieve a high standard of results.
MARKETING & WEBSITE COPY
What I've done so far
You are in good company
Find out what employers and clients say about me.
Christine has been a tremendous asset in driving improved content onsite and initiated our semi annual trend forecasting. The latter has led to real business impact via roll out on curated campaigns and high impact press coverage. On top of that, Christine is a great internal communicator and advocate of change. She has been one of the most pleasant people to work with.
I worked with Christine when I was the Managing Editor for the international team at Net-a-Porter. I always trusted Christine to deliver work on time and to a high quality. She has an eye for accuracy and an ear for tone that makes her writing an absolute pleasure to read.
Christine was instrumental in our launch into the German market – she was the bridge between our UK-based tech and marketing teams and their German counterparts. Her knowledge, insight and creative talent shaped our tone of voice for customer communications, both in terms of marketing and at a transactional level. Most importantly, she knows how to strike the right balance between respectfully informal while still getting cut-through in what is a very competitive and exacting market.
I worked with Christine for over four years, and can honestly say that she never let me down. She always delivered exceptional work. Working for live television requires calmness under pressure and the ability to adapt quickly. Christine always acted professionally. Above all, she has a deep integrity.